Medha Prasad Communications & Marketing
Case studies

The strategy behind every decision I make.

Paid campaigns take a lot of planning; they’re built with intention so the viewer doesn’t just scroll past.

Paid Advertising / Video

Cineplex Pre-Roll: Olds College On The Big Screen

Olds College booked a Cineplex pre-roll slot for the December 2025 to January 2026 theatre run — fifteen seconds in front of a captive holiday audience, with no skip button and no second chance.

Video

Strategy

A theatre audience can’t scroll away, so the edit could breathe more than a social cut while still respecting a tight runtime. I front-loaded the strongest visuals, kept the cut punchy, and built toward a single clear takeaway rather than crowding the frame with claims.

Execution

I structured the spot around momentum: a confident open, a tight middle that showcases campus life, and a clean brand resolve. Every cut was chosen to keep the eye moving without feeling frantic.

Result

A finished, screen-ready advertisement that holds attention for its full run and leaves audiences with a clear, sticky impression of Olds College.

Public Relations / Communications

Launching Kavi Media In Telugu Audio Entertainment

Kavi Media set out to become a home for Telugu audio entertainment — a meaningful gap in the market, and a launch that needed to feel both credible and genuinely human.

Kavi Media launch communications

Strategy

Clarity first, story second. I led with the essentials — who, what, why it matters, and why now — then framed the launch around the cultural gap Kavi was built to bridge, so the announcement read as a reason to listen rather than a press formality.

Execution

I developed the release alongside on-brand social graphics and a newsletter, keeping voice and visual identity consistent across every touchpoint so the launch felt like one coherent moment.

Result

A launch package that balances promotion with human connection — positioning Kavi as a thoughtful, purpose-driven entry into Telugu audio entertainment.

Photography / Content Production

Building A Campus Photography Pipeline

Olds College needed a steady stream of authentic imagery — visuals that captured real student and staff life rather than stock-photo polish.

Campus photography library

Strategy

Real energy beats staged perfection. I prioritised candid moments and consistent editing so the library would read as one cohesive voice across every platform it appeared on.

Execution

I planned shoots around genuine campus activity, then ran a disciplined cull-and-edit workflow to deliver a polished, dependable set of images on a predictable cadence.

Result

A reliable, on-brand photo library that gives the College’s channels a consistent, authentic visual identity — real students, real staff, real campus.

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